• Agent-to-Icon Group Coaching

    Go from being "just another agent" to being the ICON Agent in seniors real estate and housing in your market.

  • Downsizing Made Easy Presentation System

    Gain instant credibility and get the attention of both clients and professionals when you present your personalized Downsizing Made Easy Guide. License includes tools and resources for giving seminars and workshops.

  • Seniors Real Estate Postcard Campaigns

    A 12-month senior focused postcard campaign uniquely designed to position YOU, the seniors real estate and housing professional, as the expert in your market.

  • Business Boosters Group Coaching

    Focused on putting key foundational pieces in place, this high-accountability coaching program is designed to launch your seniors real estate and housing niche and position you to serve more seniors.

  • Success in Seniors Real Estate Course

    An intensive and advanced seniors real estate and housing course focused on both client service and business development. Includes the core curriculum for earning the Certified Senior Housing Professional® designation.

  • Earn Your CSHP Designation

    Unlike any other designation, the Certified Senior Housing Professional® designation sets you apart as the expert in seniors real estate and housing in your market.


The Seniors Real Estate Institute is the source for training, certification, and networking opportunities for real estate agents working in the seniors real estate market.

Relationship First: A Conversation with Brookdale’s Senior Vice President of Sales

Posted by: Nikki Buckelew


Earlier this year, in response to the announced merger of Brookdale Senior Living, Inc., and Emeritus Corporation, which is scheduled to close in the third quarter of 2014, we set forth some proactive suggestions for solidifying relationships with local senior living communities. (What Certified Senior Housing Professionals Should Know about the Brookdale and Emeritus Merger.”)

As always, we urged real estate agents who serve seniors to stay informed, stay connected, and most importantly, to add value. During a recent conversation with Jim Pusateri, Senior Vice President of Sales Brookdale Senior Living,

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Cast a Wider Net to Create More Opportunities

Posted by: Nikki Buckelew


A common myth about niche marketing and specialization is that by focusing on a narrower market, you somehow limit your potential opportunities and possibly deter non-niche clients from working with you.

This couldn’t be further from the truth!

The reality is that by narrowing your focus and becoming an expert in one particular area of specialization, you are actually opening doors that are otherwise closed to typical real estate agents.

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"It works! I used the outline you gave us in class when touring a senior community today and it was amazing at how differently I was greeted. Now I look forward to visiting more retirement communities and seeing how I can add value to them and their residents!"– Pat Ferguson, Bonita Springs, FL.

"I think this class would be beneficial to any/all realtors who are interested in building their business. The trainers were energetic, passionate, and interesting."– Roy Martin, Fort Wright, KY

"This was by far the most exciting and useful course I have ever taken in my real estate career!"– Linda Kaufman, San Antonio, TX

"This isn’t just another designation, this is a career-changer."– Darcy DuRant, Yucaipa, CA

"Great course created by the #1 coach in the industry. "– Jan Folmar, Dallas TX

"What a fabulous class. REALLY excellent & unique perspectives. Thanks again for restoring my enthusiasm! I am really excited to begin this new journey & feel serving seniors is the RIGHT fit for me!!"– Stephanie Kavlick, Stilwell, KS

"This is the most valuable senior-related course available for REALTORS with the most knowledgeable, experienced, passionate trainer in the field."– Joann Boyer, Overland Park, KS

"5 Essential Strategies for Serving Seniors went so fast. The stories as examples were great and added lots of life to the material, very relatable, your passion and knowledge came across and was infectious."– Erin Tarekegn, Folsom, CA

"Nikki Buckelew is brilliant. If you have an interest in working in the seniors niche, she is the only one to see!"– Bonnie Chambers, Lee’s Summit, Missouri

"Very good course and, will be valuable for many years to come. "– Darryl Deighton, Colorado Spring, CO

"Nikki shoots straight and if I were not in the business, I would tell my parents to hire her!"– Jeff Ball, Westerville, OH

"Great information for Anyone, Any realtor. Good knowledge to have whether you choose to specialize or not. We are all going to experience a senior transaction whether by family (parent), referral from a friend, etc."– Joy Worthy, Kansas City, KS

"Take the course, it’s worth every cent. "– Lynn Miller, Littleton, CO

"You learn more than just dealing with seniors. Well worth time and money. "– Pat Fletcher, Indianapolis, IN