• Agent-to-Icon Group Coaching

    Go from being "just another agent" to being the ICON Agent in seniors real estate and housing in your market.

  • Downsizing Made Easy Presentation System

    Gain instant credibility and get the attention of both clients and professionals when you present your personalized Downsizing Made Easy Guide. License includes tools and resources for giving seminars and workshops.

  • Seniors Real Estate Postcard Campaigns

    A 12-month senior focused postcard campaign uniquely designed to position YOU, the seniors real estate and housing professional, as the expert in your market.

  • Success in Seniors Real Estate

    An intensive and advanced seniors real estate and housing course focused on both client service and business development. Includes the core curriculum for earning the Certified Senior Housing Professional® designation.

  • Earn Your CSHP Designation

    Unlike any other designation, the Certified Senior Housing Professional® designation sets you apart as the expert in seniors real estate and housing in your market.


The Seniors Real Estate Institute is the premier educational provider of advanced training, certification, and networking for real estate professionals specializing in the mature market.


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Are you prepared to make a difference?

Posted by: Nikki Buckelew

Are you prepared to make a difference?


I have noticed a trend in the conversations I have been having lately with people who are interested in working in the senior real estate niche.

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Don't Be Just Another Agent When Calling on Senior Communities

Posted by: Nikki Buckelew

Don’t Be “Just Another Agent” When Calling On Senior Communities

As I have interviewed marketing and sales reps from senior communities across the country,  there seems to be a common theme regarding frustrations about dealing with the real estate sales community. Although you personally may not be guilty of any of the infractions listed below, you may find that you have to overcome the negative impressions left by other well-intended agents who have come before you. Here are the top 5: 

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"It works! I used the outline you gave us in class when touring a senior community today and it was amazing at how differently I was greeted. Now I look forward to visiting more retirement communities and seeing how I can add value to them and their residents!"– Pat Ferguson, Bonita Springs, FL.

"I think this class would be beneficial to any/all realtors who are interested in building their business. The trainers were energetic, passionate, and interesting."– Roy Martin, Fort Wright, KY

"This was by far the most exciting and useful course I have ever taken in my real estate career!"– Linda Kaufman, San Antonio, TX

"This isn’t just another designation, this is a career-changer."– Darcy DuRant, Yucaipa, CA

"Great course created by the #1 coach in the industry. "– Jan Folmar, Dallas TX

"What a fabulous class. REALLY excellent & unique perspectives. Thanks again for restoring my enthusiasm! I am really excited to begin this new journey & feel serving seniors is the RIGHT fit for me!!"– Stephanie Kavlick, Stilwell, KS

"This is the most valuable senior-related course available for REALTORS with the most knowledgeable, experienced, passionate trainer in the field."– Joann Boyer, Overland Park, KS

"5 Essential Strategies for Serving Seniors went so fast. The stories as examples were great and added lots of life to the material, very relatable, your passion and knowledge came across and was infectious."– Erin Tarekegn, Folsom, CA

"Nikki Buckelew is brilliant. If you have an interest in working in the seniors niche, she is the only one to see!"– Bonnie Chambers, Lee’s Summit, Missouri

"Very good course and, will be valuable for many years to come. "– Darryl Deighton, Colorado Spring, CO

"Nikki shoots straight and if I were not in the business, I would tell my parents to hire her!"– Jeff Ball, Westerville, OH

"Great information for Anyone, Any realtor. Good knowledge to have whether you choose to specialize or not. We are all going to experience a senior transaction whether by family (parent), referral from a friend, etc."– Joy Worthy, Kansas City, KS

"Take the course, it’s worth every cent. "– Lynn Miller, Littleton, CO

"You learn more than just dealing with seniors. Well worth time and money. "– Pat Fletcher, Indianapolis, IN