"It didn't take long for me to realize what a wonderful niche this is!" - Lisa Parrett Treadwell
Certified Senior Housing Professionals and other members of the Seniors Real Estate Institute across the country and around the globe are doing some fantastic work in serving seniors in their market and in developing unique initiatives to not only build their seniors niche businesses, but to serve elders in their communities.
At SREI, we love to appreciate people who are doing great work, so our regular "Member Spotlight" will serve to pat them on the back while hopefully inspiring others to strive for the same.
Lisa is the Team Owner of The Indy Real Estate Experts of Keller-Williams Realty in Indianapolis. A veteran of the United States Army, Lisa has been well-trained and disciplined to manage the rigors of building a real estate team and business while juggling the rewarding demands of family life - a busy life that includes a husband and two young children.
Lisa started out in the seniors niche not knowing a thing about seniors real estate, but with a huge heart for service. She was tired of "just doing deals" and wanted to add more meaning to her sales business. I think it was at least a year after I mentioned that she would be great at serving seniors before she took me seriously and decided to take our tele-course.
"Like a lot of people in the senior industry, I began to focus my efforts on the senior real estate market after a personal experience with a special senior in my life - my grandma," says Lisa. "In her last days, I visited her as often as possible. Seeing her so vulnerable made me realize there is an entire demographic that is rarely spoken of, and they need help. I was already coaching with Nikki and she had mentioned the senior niche to me once before. When I learned she was teaching a course about how to specialize in seniors real estate, I was on board and ready to learn!"
Lisa was immediately accepted by the aging service providers. I think it was because she is so authentic and transparent. She didn't try to be someone she wasn't. When Lisa didn't know something or needed a resource, she just started asking around until she found what she needed -- no pretense, no facade, just Lisa serving people. That is what she is best at!
"There's an entire vocabulary in the senior industry and I've been so grateful to forge wonderful relationships with those who work in home health, senior communities, elder law attorneys, and and all the others who have been more than willing to help me understand the business better," she exclaimed. "The techniques I learned from The Seniors Real Estate Institute peaked my curiosity and helped me understand best practices in the senior industry. It was these techniques that gave me the confidence to approach others who work with seniors."
Today, the seniors niche in Indianapolis accounts for approximately 65% of the business of The Indy Real Estate Experts.
The reason seniors and senior living community sales counselors love Lisa is - beyond having a huge heart and passion for service - she is also a top notch agent. I have coached hundreds of REALTORS and some of them are just lazy. Not Lisa. She goes way above what people expect of most real estate professionals and gives her client a "Wow" experience.
"I'm so glad Nikki recommended the senior niche to me. Her instruction was the beginning of what has changed the course of my real estate career for the better," says Lisa. "I'm able to balance my personal life and my career now more than ever, I'm contributing to the lives of a demographic that I feel passionately about, and I'm able to grow my real estate business. It's a win-win for all involved! If agents will take the course and follow the systems laid out, they too will be successful in the senior real estate industry!"
Lisa is highly focused on utilizing social media and blogging as a means of growing her "tribe" and gaining business in the market. She employs a third-party agency, Mark Bingaman's Social Media Content Marketing for Realtors, to help her maintain a steady stream of marketing on two blogs. One blog is zeroed in on Indianapolis events and activities, while the other, Indianapolis Senior Living, strengthens her seniors niche. Together, they also post content to and grow followers on two Facebook pages, two Google+ pages, and one Twitter feed.
|Nikki Buckelew is the Founder and CEO of the Seniors Real Estate Institute and administrator for the Certified Senior Housing Professional® (CSHP) designation. A veteran REALTOR® of over two decades, she holds a bachelor’s degree in gerontology and a master’s degree in counseling psychology. As a professional speaker, coach, and trainer, Nikki is committed to empowering, equipping, and educating real estate sales and senior housing professionals seeking to better serve the mature market segment.