CSHP Member Spotlight: Kansas City's Stacy & Willy Nelson Jr.

Posted by: Mark Bingaman

One of the interesting things about a career in real estate is that people typically venture into it from many diverse backgrounds and careers. And, that can get even more interesting when the real estate business partnership is comprised of a wife and husband.

Willy Nelson, Jr. and Stacy Nelson are the couple behind Kansas City's “Midwest Heritage Homes,” a Keller Williams Platinum Partners team that has specialized in seniors real estate since 2014.

Both hold the Certified Senior HousingProfessional designation of the Seniors Real Estate Institute and each credits older family members – Stacy's parents and Willy's grandparents – with being a source of inspiration for their interest in (and affection for) the seniors real estate niche.

Stacy began working with seniors in 2002, developing and directing senior loyalty clubs for banks, before joining Willy in their commitment to building a profitable and purposeful real estate business. Additionally, her parents recently initiated their own downsizing effort, providing Stacy a useful and helpful glimpse into the frustrations faced by many downsizing consumers.

“We spent hours helping them and going through the stages with them,” remembers Stacy. “In the real life situation, we ran into some missing components here in the local market and realized it was vital that we specialize and become a voice for the community!”

Willy's affinity for seniors comes from an earlier place.

“My grandparents, who were already seniors when I was born, played a pivotal part in raising me. I spent every weekend with them. I loved being with my grandparents,” he says.

Additionally, Willy hails from a background of network marketing, a business where the majority of his team leaders and peers were retired seniors. He picked their brains, learned a lot, and developed a deep respect for their business savvy.

The two have approached their business development with zeal, adopting many of the strategies suggested by the Seniors Real Estate Institute, including becoming true advocates for seniors in their local marketplace through educational forums and membership in pertinent senior-related organizations in the Kansas City area like the Jackson County Professionals in Aging, a group of diverse organizations who work with seniors throughout the KC market.

They've also launched a monthly symposium for Senior homeowners, and recently added a vital position to the team: a Client Care Manager to help with downsizing clientele.

“She will provide the organizing, packing and move management that is so helpful to both our clients and everyone on our team,” notes Stacy.

Nikki Buckelew, co-founder and CEO of the Seniors Real Estate Institute, says she knew immediately that the couple were the perfect types of agents to specialize in the seniors niche.

“When Willy and Stacy came to us and said they wanted to serve seniors and get their CSHP designations, they stood out. We knew there was something special about them. They have this innate sense of service that so few people have in real estate these days,” she remembers. “Not only are they savvy business people with great marketing and sales skills, they also care about people. When you combine those two characteristics, you have a winning team.”


Visit Stacy and Willy at:

Website: http://midwestheritagehomes.com

Social Media Pages: http://facebook.com/midwestheritagehomesseniors


Nikki Buckelew is the Founder and CEO of the Seniors Real Estate Institute and administrator for the Certified Senior Housing Professional® (CSHP) designation. A veteran REALTOR® of over two decades, she holds a bachelor’s degree in gerontology and a master’s degree in counseling psychology. As a professional speaker, coach, and trainer, Nikki is committed to empowering, equipping, and educating real estate sales and senior housing professionals seeking to better serve the mature market segment. 

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