Month in the Life of Nikki Buckelew, SREI's CEO & Founder

Posted by: Nikki Buckelew

Today I decided to write this very free-flowing blog post today because it is the end of August and I am feeling a bit tired (but accomplished). Most of our SREI members know that I stay fairly busy and that I get a lot done in short amounts of time.

Frankly, I don’t sit idle much! I frequently get asked by people how it is that I seem to get the results I get concerning sales, coaching clients, personal fitness, etc. and I usually just turn it around and say something like, “You can do it too with some focus and intention.” 

Many of you know that in addition to owning and operating The Seniors Real Estate Institute and Certified Senior Housing Professional program, we relaunched our real estate team in Oklahoma City this year (Mature Moves OKC) and things have been rocking and rolling as a result. Running two seniors real estate related companies has it’s advantages, but it also means that we have to budget our time more effectively to insure we are giving each the attention it needs. 

Focus and intentional ACTIONS are required

Here is the question I frequently get when I talk to people considering coaching or a seniors real estate related path. “How many hours is this going to take?” or “Can this really be done in addition to what I am already doing in my ‘regular’ real estate business?” 

My answer… “It can be done, it is being done, and it all depends on you. Chances are, however, if you are asking that question, you aren’t really all that committed to the process of growing a business. If you were committed you would be asking different questions.” 

Below is my personal overview of the month of August just for kicks…

Seniors Real Estate Institute: 

Classes taught: 2-day Success in Seniors Real Estate (SSRE) in Denver, CO, 4 SSRE sessions, 1 Business Booster (new program that required also writing the curriculum), 2 free support calls, 2 free marketing webinars. 

Coaching: 9 formal individualized coaching calls with clients and 3 informal/impromptu coaching sessions with CSHP members. One new coaching client and two coaching consultations. 

Marketing: Print and video promotions for 2015 Legacy Conference and the Success in Seniors Real Estate 2-day course in Honolulu, Hawaii. 

Program development: 2015 Legacy Conference, Business Boosters: Personal & Professional Platform Development, and recording the Agent to Icon: Public Platform Development series for resale, getting the Resource Team Informational Event content out to our members (will be out this week!).  

Mature Moves OKC Real Estate Services:

Networking events: 3 meetings/events attended & 2 hosted by MMOKC - total of 5

Resource team member meetings/coffees: 9 individual appointments lasting 60-90 min. each 

Senior community tours (formal): 1 residential assisted living (Redhaven Homes) 

Classes/Seminars given:Downsizing Made Easy seminars (29 attendees/32 attendees), 1 lunch & learn (30+ attendees), and senior real estate informational event (30 attendees). 

Meetings attended: 2 Board of Directors meetings (Retired Senior Volunteer Program - RSVP)

Educational seminars attended: 2 (reverse mortgages and mindfulness/goals) 

Sales activities: 7 consultations, 3 new listings, 5 buyer showings, 2 contracts negotiated

Personal activities: 

Exercise/Personal fitness: 12 morning workouts, 2 evening walks, several meditations (need better tracking), lost 5 more lbs. 

Family time: Weekend to Austin, TX, to see Layla, Dakota & Zach, bday dinner with Malia, movies & shopping with nieces, 1 lake day, pool day with Allison & Bill in Denton, TX, OKC friend day making chicken pot pies, evening at H&8th, Cards Against Humanity and dinner night with Merkels & Chewnings, meeting with Dad about opening his new business.

School: 4 -1/2 assignments/papers completed for Ph.D. program class in Psychological Tests & Measurements

Home purchase: Negotiated 3 offers to buy a condo (finally complete closing Sept. 3)

Personal hygiene and care: Hair and nails both done! Bought new tennis shoes. Yay!

Education: Got notice of my completed certifications in NLP, Hypnotherapy, and Mental Emotional Release Therapy (MER) 

Getting it all done (or not)

OK…before you even say or think it, let’s be clear. Chris has his OWN very long list of activities completed for August as well, like buying and gutting a house we are renovating, negotiating the contract on our new condo and arranging the financing, preparing our income taxes, showing homes, putting homes on the market, etc.

Most of Chris's activities are completely unrelated to my list, however, some are in fact supportive of the activities I completed. We work well together because we don’t duplicate our efforts and we each work in our own zones of genius. 

Working together has it’s advantages, but don’t make not having a spouse in the biz with you a “thing.” When you decide to run your real estate practice like a true business, you can hire an administrative assistant to help fill your gaps and handle the stuff that is not in your zone of genius. Running your business like a business means to stop trying to do it all yourself and getting leverage! 

Not getting it all done

Regardless of how many hours you work, if you are a perfectionist or an entrepreneur, I have some advice for you. First, often time, “Done is better than perfect" (thank you to Kevin Hall of Aspire for this). Second, keep a list of all that you want to do and prioritize it regularly — it is NEVER all done (unless your dead of course).

Things that DID NOT get accomplished to my satisfaction this month: 

  • Daily exercise (at least 5x a week)
  • Hand-written personal notes following up with all my appointments
  • The last 1/2 of my homework that was due yesterday
  • 3 more blog posts
  • More time with my dad 
  • 10 more registrations for the 2015 Legacy Conference taking place Oct 7-8
  • Registrations for the Success in Seniors Real Estate class in Hawaii Oct 28-29
  • Daily meditations
  • NLP breakthrough sessions with at least 2 people who want to transform their lives
  • Time spent on writing my book 

Summing it all up...

Please understand that this blog was more of an exercise for ME than anything. I needed to clear my head this morning and since I know that many of our members are out there working hard and wondering if it is all worth it, I am sharing it with you. Take from it what you will — I have no inherent point I am trying to make specifically. 

I will tell you, however, that in all my activities a couple of central themes emerged: 

Service to others (I am adding value to others every day)

Personal growth (I am personally learning and stretching every day)

Zone of genius (I am spending the majority of my time each day in my zone of genius)

These are all VERY high values to me and so that is what makes being “busy” also FUN.

If not aligned with my values, the time on all of this would be otherwise exhausting. Being in alignment with your values and in your zone of genius are key. If you don’t know what your core values are or you are trying to be someone you are not, you can’t keep up this pace without burning completely out. 

Now go out and have yet another amazing day — you deserve it!


Nikki Buckelew is the Founder and CEO of the Seniors Real Estate Institute and administrator for the Certified Senior Housing Professional® (CSHP) designation. A veteran REALTOR® of over two decades, she holds a bachelor’s degree in gerontology and a master’s degree in counseling psychology. As a professional speaker, coach, and trainer, Nikki is committed to empowering, equipping, and educating real estate sales and senior housing professionals seeking to better serve the mature market segment. 

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