As a part of helping my clients grow their businesses I do a lot of research and reading. Not only does the research help me better coach my clients, it also helps me to focus on practicing what I coach about!
Occasionally I come across a blog post that is so well written that I share it with virtually everyone I know. This is in fact the case today...it's not just for people in real estate, it applies across the board!
I have always known that a niche market is the way to go. We did it in our real estate sales business and within a very short time we saw our business increase dramatically.
Selling over 100 homes a year with 60% of them a direct result of our niche marketing efforts - we are firm believers.
Whether you are a REALTOR considering a niche in
- Luxury Homes
- Seniors Real Estate
- First Time Home Buyers
- Waterfront Property
- Condos and Townhomes (have you seen Allan Domb's market share?)
or any other geographic or demographic niche, Liz Strauss, social web strategist, offers expert insight into How to Create a Narrow Niche Brand to Widen Your Opportunity in this compelling and well-written post.
If you are looking for a way to differentiate yourself from the pack... creating a niche is clearly the way to go!
|Nikki Buckelew is the Founder and CEO of the Seniors Real Estate Institute and administrator for the Certified Senior Housing Professional® (CSHP) designation. A veteran REALTOR® of over two decades, she holds a bachelor’s degree in gerontology and a master’s degree in counseling psychology. As a professional speaker, coach, and trainer, Nikki is committed to empowering, equipping, and educating real estate sales and senior housing professionals seeking to better serve the mature market segment.