Narrow Niche - Wider Opportunity

Posted by: Nikki Buckelew

Narrow Niche – Wider Opportunity

As a part of helping my clients grow their businesses I do a lot of research and reading. Not only does the research help me better coach my clients, it also helps me to focus on practicing what I coach about!

Occasionally I come across a blog post that is so well written that I share it with virtually everyone I know. This is in fact the case's not just for people in real estate, it applies across the board!

I have always known that  a niche market is the way to go. We did it in our real estate sales business and within a very short time we saw our business increase dramatically.

Selling over 100 homes a year with 60% of them a direct result of our niche marketing efforts - we are firm believers.

Whether you are a REALTOR considering a niche in

  • Luxury Homes
  • Seniors Real Estate
  • First Time Home Buyers
  • Waterfront Property
  • Condos and Townhomes (have you seen Allan Domb's market share?)

or any other geographic or demographic niche, Liz Strauss, social web strategist, offers expert insight into How to Create a Narrow Niche Brand to Widen Your Opportunity in this compelling and well-written post.

If you are looking for a way to differentiate yourself from the pack... creating a niche is clearly the way to go!



Nikki Buckelew is the Founder and CEO of the Seniors Real Estate Institute and administrator for the Certified Senior Housing Professional® (CSHP) designation. A veteran REALTOR® of over two decades, she holds a bachelor’s degree in gerontology and a master’s degree in counseling psychology. As a professional speaker, coach, and trainer, Nikki is committed to empowering, equipping, and educating real estate sales and senior housing professionals seeking to better serve the mature market segment. 

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