3 Big Rocks for a Successful Seniors Real Estate Niche

Posted by: Nikki Buckelew

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3 Big Rocks for a Successful Seniors Real Estate Niche

Most of us have seen the demonstration where someone fills a jar with rocks, pebbles, sand and water. In order to successfully get all the ingredients into the jar, they first start with the big rocks and then they add the pebbles followed by the sand and finish with the water. If filled in the opposite order, the ingredients just won’t fit.

The development of your seniors real estate niche is no different. Starting with the big rocks first is the key. 

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Building Your Professional Platform in Seniors Real Estate and Housing

Posted by: Nikki Buckelew

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Building Your Professional Platform in Seniors Real Estate and Housing

 

One of the most powerful and valuable assets overlooked by seniors housing and real estate professionals is that of the business to business relationship (B to B).

Not only are B to B relationships key in fulfilling the client service role, but it is also critical in developing reciprocal opportunities for longterm marketing, lead generation, and sales.

In the Seniors Real Estate Institute courses for the Certified Senior Housing Professional designation, we focus a large segment of our time on the development of a  world class resource team to help support the senior housing professional as they serve senior clients. This resource team is at the heart of the Professional Platform crucial to the senior housing professional.

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CSHP Spotlight: Boca Raton's Michele Bellisari

Posted by: Nikki Buckelew

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Specializing in seniors real estate in the retirement haven of Boca Raton, Florida and northward into the Palm Beaches has proven to be a bit of a no-brainer for Certified Senior Housing ProfessionalMichele Bellisari. Still, focusing on such a niche isn't an automatic decision for a south Florida real estate agent. The market is loaded with both full-time and part-time real estate folks targeting everything from luxury properties to condo sales.

But, in an area heavily populated by 55+ deed restricted communities, as well as independent senior living and assisted communities, Michele's day-to-day work inspired her to focus on seniors. 

“I am a big believer in finding a niche that works for you in business and am lucky to have discovered a couple of fantastic ones that I am very passionate about.” 
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CSHP Member Spotlight: Kansas City's Stacy & Willy Nelson Jr.

Posted by: Mark Bingaman

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One of the interesting things about a career in real estate is that people typically venture into it from many diverse backgrounds and careers. And, that can get even more interesting when the real estate business partnership is comprised of a wife and husband.

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Educators, Advocates, Real Estate Agents: In That Order

Posted by: Nikki Buckelew

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by Dr. Nikki Buckelew, PhD

This blog post was inspired by a recent experience in our own real estate practice. As you know, we do our best to help shorten the learning curve for you by sharing the "real life stuff" that happens in the day to day lives of our members -- good, bad, and ugly!  

Someone mentioned to me recently that maybe I had “overstepped my bounds” as a real estate agent when I questioned as to why a client chose a particular senior living community over others. "You are just a real estate agent," the woman says. 

As it began, our client tells us that she has been having trouble eating right, getting around, and staying active, and that her daughter was having to take off work regularly to transport her to the doctor. She had chosen, however, to move to an independent living community offering none of these services  (meals, transportation, scheduled outings, security, etc.).

Naturally, I wanted to know if she or her daughter were aware of or had considered other options. 


Let's be clear about what our team at Buckelew Realty Group at Keller Williams considers as our professional services boundaries as Certified Senior Housing Professionals (and as human beings for that matter). We are NOT typical real estate agents only assessing how we can get a home sold or purchased. We are NOT typical sales people only thinking about how to get the fastest commission check. And we are certainly NOT "just real estate agents." 

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Master the Big 3 for Serving Downsizing Seniors

Posted by: Nikki Buckelew

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When it comes to working with older clientele in your real estate sales business, there are three key connections that must be in place.

In order to serve your client effectively AND insure that you are positioned as the expert for direct referrals, you must communicate your point of difference with your sphere of influence (personal platform), other professionals serving seniors (professional platform), and senior living communities in your market area.  

Let’s talk about the importance of these 3 key lead sources: 

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CSHP Member Spotlight: Virginia Lazenby, Georgetown, TX

Posted by: Nikki Buckelew

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When Virginia Lazenby embarked on the path that would earn her a doctorate in education, she had not the foggiest notion that such a teaching pedigree would become so valuable in her second career as a real estate agent in Georgetown, Texas.

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Austin CSHP Cyndi Cummings Named 2016 Legacy Leader

Posted by: Nikki Buckelew

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For Immediate Release:
November 4, 2016


Seniors Real Estate Institute Honors Austin CSHP

Cummings Named 'Legacy Leader' for Work with Senior Clients
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Choosing a Real Estate Brokerage: Advice, Tips, & Secrets

Posted by: Nikki Buckelew

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by Nikki Buckelew 

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