What Are Real Estate Lead Generation Strategies Besides Cold Calling?

Posted by: Nikki Buckelew

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We get this question a lot: What are the best lead generation strategies that don't involve cold calling?

From where we sit, there are three primary ways to get leads:

  • By referral
  • Marketing/advertising
  • Prospecting

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How do I find people ready to sell or list their home?

Posted by: Nikki Buckelew

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As I drive through neighborhoods, it's almost as if new for sale signs are popping up out of nowhere! Here's one...there's one...everywhere is one! Blue, red, yellow, green, and purple... yard signs of all shapes and colors...there are tall ones and short ones -- new ones and old ones -- with numbers to call from near and far. Ok... so I am no Dr. Seuss, but it was fun to pretend a little. 

It is awesome through, don't you agree?

I was speaking with a coaching client just this morning and he said, "There is so much business to be had out there. It's all around me. The market is great. I just have to figure out how to grab as much of it as I can."

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Member Spotlight on Victoria Hathaway Part 2: All About Maryland Seniors

Posted by: Nikki Buckelew

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In Part One of my profile of CSHP Victoria Hathaway, Director of the Silver Group of the Bob Lucido Team of Keller Williams Select Realtors in Maryland, I shared a broad overview of Victoria's unique role in heading Lucido's specialized real estate and move services for seniors.

Here in Part Two, we delve a bit more into the Silver Team's marketing efforts and community involvement. 

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Member Spotlight Part 1: Victoria Hathaway of the Bob Lucido Team's Silver Group

Posted by: Nikki Buckelew

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It's high time I introduce you to Victoria Hathaway, an absolute dynamo who is doing some groundbreaking work as Director of the Silver Group, the seniors real estate division of the Bob Lucido Team of Keller Williams Select Realtors in Baltimore. 
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Get More Senior Real Estate Clients Using Inbound Marketing

Posted by: Nikki Buckelew

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We have been telling you for a while that when it comes to becoming the go-to agent in your market, content is KING. Gone are the days of the company website that looks just like everyone else’s website with the same boring stock articles and general “one-size-fits-all” template. And don’t even get me started on the agent “website” that is merely a page on a broker’s corporate site (screams non-professional or newbie).

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Assisted Living: More options than you may think

Posted by: Nikki Buckelew

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I was doing the research for senior services and senior living communities in my market (as per the Success in Seniors Real Estate Blueprint) and I observed something interesting. As many websites as there are boasting that you can find all the various options for independent and assisted living, CCRCs, and Memory Care, you would think it would be fairly easy research to find them all. Not so.

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3 Types of Mature Market Moves

Posted by: Nikki Buckelew

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I think one of the things I love the most about specializing in the mature market is, while it is a distinct and narrow niche, there is still a bit of variety that keeps it interesting! 

In a blog post that I wrote for Keeping Current Matters (KCM) a while back, I outlined the three different types of moves that occur most frequently in the 65+ market. In case you didn’t see the post there, I thought you would appreciate a refresher so that you can insure you are addressing the varying real estate needs of seniors in your marketplace. 

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"Sis, What's Wrong with Mom?" Holiday Gatherings Could Spur Calls to a CSHP: How to Get Ready

Posted by: Nikki Buckelew

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The approaching holiday season means the gathering of family from far and wide, many of whom have not seen their older family members for a year or more. Many will come away shocked and surprised that mom or dad or grandma or grandpa have aged significantly. In more serious cases, the younger family members may be concerned at what they perceive as a drastic reduction in the ability of their loved one to live independently. They may even feel that the older person's safety is at immediate risk.  Read more

Wake Up Call to Real Estate Agents Everywhere. Please Protect Yourself!

Posted by: Nikki Buckelew

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When I first heard the tragic news about the murder of Arkansas real estate agent Beverly Carson I felt a flood of emotion. First came disbelief. How could something like this happen to such a loved and appreciated person.

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Our CSHP Members Shine on National Senior Citizen's Day

Posted by: Nikki Buckelew

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Massive kudos to the many Certified Senior Housing Professionals who heeded our call to celebrate National Senior Citizen's Day this past August 21, 2014.

Last year - 2013 - was the first that we suggested that CSHPs go out of their way to put together events, blog posts, and other ways of honoring seniors in their individual markets. 

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