Embracing Late Life Complexities

Posted by: Nikki Buckelew

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Many of our readers said they would have an interest in academic material that I write as I work toward my doctorate in geriatric psychology. The following article is an adapted version of such writing, so you will notice that it doesn't have my same whimsical approach or opinionated editorial comments. For some crazy reason the professors prefer the bland version, so here you go!).

Naturally, those of you who have been through the Success in Seniors Real Estate courses and coaching programs have already been exposed to some of this material, but it warrants a refresher! 

Embracing Late Life Complexities 

One might think that as individuals enter the third and fourth ages they would have fewer worries, challenges or problems to face. No longer burdened with childrearing, vocational tasks, or the need to engage in social assimilation, aging can certainly appear appealing to those in middle adulthood, however, just as with each developmental stage of life, later adulthood is not without its challenges (Hargrave & Hanna, 1997).

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What Characterizes the Perfect Seniors Real Estate and Housing Expert?

Posted by: Nikki Buckelew

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I have been spending a lot of time thinking lately. Scary right? Thinking about how to insure that each and EVERY elder homeowner in every market around the U.S., in North America, and eventually around the globe, is served at the highest level possible when they have a real estate related need or question. 

It sometimes feels like a daunting task, but we are up for it. I feel both called and compelled to fulfill this worthy mission — it's as though I have been preparing for it most of my live.  

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Real Estate Agents Should Absolutely Support the Aging-in-Place Movement

Posted by: Nikki Buckelew

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It may sound a little crazy for me to be putting out an article that encourages our members to support aging-in-place for senior adults, especially when our very livelihood relies upon helping people buy and sell property.

I understand and appreciate the possible paradox here, but if you would be willing to indulge me for a moment, I would like to elaborate on my proposal.

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How To Approach Your Sphere of Influence Without Sounding Salesy

Posted by: Nikki Buckelew

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There's a question that keeps popping up in our Success in Senior Real Estate workshops.

"What is the best way to approach my sphere of influence without sounding salesy?"

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Are You a Stereotypical Agent or Typically Phenomenal?

Posted by: Nikki Buckelew

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Have you seen the TV commercial for a national cellphone carrier that pokes a bit of fun at the real estate profession?

In the advertisement, a team of six or seven real estate agents have ventured into a phone store and the salesperson is running down the list of her product's benefits.

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What Are Real Estate Lead Generation Strategies Besides Cold Calling?

Posted by: Nikki Buckelew

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We get this question a lot: What are the best lead generation strategies that don't involve cold calling?

From where we sit, there are three primary ways to get leads:

  • By referral
  • Marketing/advertising
  • Prospecting

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How do I find people ready to sell or list their home?

Posted by: Nikki Buckelew

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As I drive through neighborhoods, it's almost as if new for sale signs are popping up out of nowhere! Here's one...there's one...everywhere is one! Blue, red, yellow, green, and purple... yard signs of all shapes and colors...there are tall ones and short ones -- new ones and old ones -- with numbers to call from near and far. Ok... so I am no Dr. Seuss, but it was fun to pretend a little. 

It is awesome through, don't you agree?

I was speaking with a coaching client just this morning and he said, "There is so much business to be had out there. It's all around me. The market is great. I just have to figure out how to grab as much of it as I can."

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Member Spotlight on Victoria Hathaway Part 2: All About Maryland Seniors

Posted by: Nikki Buckelew

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In Part One of my profile of CSHP Victoria Hathaway, Director of the Silver Group of the Bob Lucido Team of Keller Williams Select Realtors in Maryland, I shared a broad overview of Victoria's unique role in heading Lucido's specialized real estate and move services for seniors.

Here in Part Two, we delve a bit more into the Silver Team's marketing efforts and community involvement. 

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Member Spotlight Part 1: Victoria Hathaway of the Bob Lucido Team's Silver Group

Posted by: Nikki Buckelew

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It's high time I introduce you to Victoria Hathaway, an absolute dynamo who is doing some groundbreaking work as Director of the Silver Group, the seniors real estate division of the Bob Lucido Team of Keller Williams Select Realtors in Baltimore. 
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Get More Senior Real Estate Clients Using Inbound Marketing

Posted by: Nikki Buckelew

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We have been telling you for a while that when it comes to becoming the go-to agent in your market, content is KING. Gone are the days of the company website that looks just like everyone else’s website with the same boring stock articles and general “one-size-fits-all” template. And don’t even get me started on the agent “website” that is merely a page on a broker’s corporate site (screams non-professional or newbie).

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