CSHP Member Spotlight: Team Junell, Pleasanton, California

Posted by: Nikki Buckelew

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They may have the best slogan and logo of any real estate team in existence today: After all, who in the East Bay Area of Northern California could forget the leaping kangaroo that adorns their logo and who - yes who? - could forget that Team Junell is "Australian for Realtor"?

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Dropping the F-Bomb: Is it Community or Facility?

Posted by: Nikki Buckelew

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While "dropping the F-bomb" is becoming more acceptable in common, daily vocabulary, there is another "F- word" that is no longer taken lightly in the world of senior real estate and housing.

In an effort to shed a more positive light and differentiate themselves from the "nursing homes" of days gone by, you will hear people in the seniors housing and care industry use the word "facility" less and less in regard to senior housing options.

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Staying in Touch: Make it Fun and Frequent

Posted by: Nikki Buckelew

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About a week ago on our July CSHP membership call, the subject came up regarding what we should be doing to stay in touch with our professional platform. Believe me when I say, this is not a new topic! As a matter of fact, I unearthed an old seniors real estate mastermind group document from a few years ago that related to the same thing – staying in touch: what, when, where, and how?

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Why I Chose to Earn a Certified Senior Advisor Credential

Posted by: Nikki Buckelew

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I like to think of myself as a life-long learner. Even better, I like to actually act upon that ideal and put it into practice.



So when the folks at the Society of Certified Senior Advisors asked me to audit one of their classes and choose whether or not to recommend it to our Certified Senior Housing Professionals (CSHPs) of the Seniors Real Estate Institute, it seemed like a great opportunity for me to get a further fix for my education addiction.

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Must You Be a Senior to Serve a Senior?

Posted by: Nikki Buckelew

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My instincts and experience over the past decade tell me that the ones who will be caring for our aging seniors will NOT be the youthful workforce proudly graduating from  college.

While we have several successful CSHPs in our organization who are middle-aged, a large percentage of our graduates and students are self-proclaimed seniors or Baby Boomers themselves - m
any of them women, who report the impetus for specializing in seniors real estate and housing was their own personal experience with downsizing parents.

When Chris and I set out to build The Seniors Real Estate Institute and train real estate professionals around the globe, we thought that our target market would be the experienced middle-aged real estate professional looking for a way to bolster their sales while also being of service to an age group they both admired and respected. This couldn’t be more from the truth.

The actual students that SREI has attracted over the years are more times than not, Baby Boomers themselves who recognize the extreme need for caring professionals combined with the immensity of the seniors real estate market ahead.
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Build Your Promotion Now for National Senior Citizens Day: August 21

Posted by: Nikki Buckelew

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Are you ready to recognize seniors in your market, do something special for them, and grow business - all at the same time? Yes is the answer! Yes you are!


In 2013 SREI initiated our first effort to encourage real estate agents across the country to participate in "National Senior Citizens Day" on August 21. 

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Who Will Serve Our Older Adults?

Posted by: Nikki Buckelew

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There has been discussion for a while now about the impending shortage of healthcare workers across the country (and Globally) at a time when our population will be at the peak of need. Unfortunately, this isn’t only true in the healthcare industry — it’s also true in many of the professional services industries and real estate is no exception.

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Member Spotlight: Cindy Monk: Birmingham CSHP

Posted by: Nikki Buckelew

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“Southern hospitality isn't just a phrase. It's a way of being, living, and an indicator of how one conducts business. In this day and age, it isn't so much about a sort of sweet, genteel, politeness, but rather what to expect from someone whom you rely on to have your best interests in mind.” 
 

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Join Us in Celebrating May as "Older Americans Month."

Posted by: Nikki Buckelew

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In April of 1963, President John F. Kennedy's meeting with the National Council of Senior Citizens served as a prelude to designating May as “Senior Citizens Month.” Thanks to President Jimmy Carter’s 1980 designation, what was once called Senior Citizens Month, is now called “Older Americans Month,“ and has become a tradition.

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Relationship First: A Conversation with Brookdale’s Senior Vice President of Sales

Posted by: Nikki Buckelew

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Earlier this year, in response to the announced merger of Brookdale Senior Living, Inc., and Emeritus Corporation, which is scheduled to close in the third quarter of 2014, we set forth some proactive suggestions for solidifying relationships with local senior living communities. (What Certified Senior Housing Professionals Should Know about the Brookdale and Emeritus Merger.”)

As always, we urged real estate agents who serve seniors to stay informed, stay connected, and most importantly, to add value. During a recent conversation with Jim Pusateri, Senior Vice President of Sales Brookdale Senior Living,

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