Assisted Living: More options than you may think

Posted by: Nikki Buckelew

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I was doing the research for senior services and senior living communities in my market (as per the Success in Seniors Real Estate Blueprint) and I observed something interesting. As many websites as there are boasting that you can find all the various options for independent and assisted living, CCRCs, and Memory Care, you would think it would be fairly easy research to find them all. Not so.

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"Sis, What's Wrong with Mom?" Holiday Gatherings Could Spur Calls to a CSHP: How to Get Ready

Posted by: Nikki Buckelew

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The approaching holiday season means the gathering of family from far and wide, many of whom have not seen their older family members for a year or more. Many will come away shocked and surprised that mom or dad or grandma or grandpa have aged significantly. In more serious cases, the younger family members may be concerned at what they perceive as a drastic reduction in the ability of their loved one to live independently. They may even feel that the older person's safety is at immediate risk.  Read more

Wake Up Call to Real Estate Agents Everywhere. Please Protect Yourself!

Posted by: Nikki Buckelew

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When I first heard the tragic news about the murder of Arkansas real estate agent Beverly Carson I felt a flood of emotion. First came disbelief. How could something like this happen to such a loved and appreciated person.

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Our CSHP Members Shine on National Senior Citizen's Day

Posted by: Nikki Buckelew

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Massive kudos to the many Certified Senior Housing Professionals who heeded our call to celebrate National Senior Citizen's Day this past August 21, 2014.

Last year - 2013 - was the first that we suggested that CSHPs go out of their way to put together events, blog posts, and other ways of honoring seniors in their individual markets. 

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CSHP Member Spotlight: Team Junell, Pleasanton, California

Posted by: Nikki Buckelew

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They may have the best slogan and logo of any real estate team in existence today: After all, who in the East Bay Area of Northern California could forget the leaping kangaroo that adorns their logo and who - yes who? - could forget that Team Junell is "Australian for Realtor"?

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Staying in Touch: Make it Fun and Frequent

Posted by: Nikki Buckelew

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About a week ago on our July CSHP membership call, the subject came up regarding what we should be doing to stay in touch with our professional platform. Believe me when I say, this is not a new topic! As a matter of fact, I unearthed an old seniors real estate mastermind group document from a few years ago that related to the same thing – staying in touch: what, when, where, and how?

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Why I Chose to Earn a Certified Senior Advisor Credential

Posted by: Nikki Buckelew

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I like to think of myself as a life-long learner. Even better, I like to actually act upon that ideal and put it into practice.



So when the folks at the Society of Certified Senior Advisors asked me to audit one of their classes and choose whether or not to recommend it to our Certified Senior Housing Professionals (CSHPs) of the Seniors Real Estate Institute, it seemed like a great opportunity for me to get a further fix for my education addiction.

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Must You Be a Senior to Serve a Senior?

Posted by: Nikki Buckelew

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My instincts and experience over the past decade tell me that the ones who will be caring for our aging seniors will NOT be the youthful workforce proudly graduating from  college.

While we have several successful CSHPs in our organization who are middle-aged, a large percentage of our graduates and students are self-proclaimed seniors or Baby Boomers themselves - m
any of them women, who report the impetus for specializing in seniors real estate and housing was their own personal experience with downsizing parents.

When Chris and I set out to build The Seniors Real Estate Institute and train real estate professionals around the globe, we thought that our target market would be the experienced middle-aged real estate professional looking for a way to bolster their sales while also being of service to an age group they both admired and respected. This couldn’t be more from the truth.

The actual students that SREI has attracted over the years are more times than not, Baby Boomers themselves who recognize the extreme need for caring professionals combined with the immensity of the seniors real estate market ahead.
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Build Your Promotion Now for National Senior Citizens Day: August 21

Posted by: Nikki Buckelew

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Are you ready to recognize seniors in your market, do something special for them, and grow business - all at the same time? Yes is the answer! Yes you are!


In 2013 SREI initiated our first effort to encourage real estate agents across the country to participate in "National Senior Citizens Day" on August 21. 

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Who Will Serve Our Older Adults?

Posted by: Nikki Buckelew

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There has been discussion for a while now about the impending shortage of healthcare workers across the country (and Globally) at a time when our population will be at the peak of need. Unfortunately, this isn’t only true in the healthcare industry — it’s also true in many of the professional services industries and real estate is no exception.

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