What are you doing DIFFERENTLY to position yourself to earn the
opportunity to serve more senior clients?
You undoubtedly already know that in order to succeed in real estate in the coming decade you will require new and different skills.
You also likely recognize that with the aging population, not all agents will be equipped (or have a desire) to serve mature home buyers and sellers.
And of course, you also understand that in order to position yourself as the agent of choice for older adult homeowners, family members, adult children, and professional service providers, you MUST start taking action immediately.
What Makes Success in Seniors Real Estate courses the most ADVANCED in the industry?
Trainings by and through the Seniors Real Estate Institute (SREI)
are specifically designed to equip real estate sales professionals to not only SERVE mature clients who need and want to downsize, rightsize, simplify, relocate, and age in place, but to develop and operate a highly successful NICHE BUSINESS MODEL that is both financially AND personally rewarding!
Success in Seniors Real Estate courses are MORE than just training.
ACTION to increase their current productivity and profitability while
creating a personalized road map leading to massive long-term success,
ongoing referrals, and REAL personal satisfaction.
Courses involve a combination of real estate sales and marketing, business and leadership development, and environmental gerontology. No other course offers as much depth and diversity as offered in Success in Seniors Real Estate courses.
Exclusive Blueprint for Seniors Real Estate Success
Not only should you expect to experience high-level advanced training, education, and coaching, upon classroom completion you ALSO get access to our comprehensive post-course ACTION PLAN designed to help you implement your new knowledge immediately, strategically, and intentionally -- the first and ONLY Blueprint to Seniors Real Estate Success of it's kind!
Upon completing a course in Success in Seniors Real Estate you will:
Have access to the proven foundational components necessary to effectively and confidently work with mature sellers and buyers
Tap into your natural instincts, talents, passions, and Zone of Genius to know exactly which seniors niche is RIGHT FOR YOU!
Create key partnerships with like-minded professionals to further extend your marketing message, provide needed services, and add value
Successfully differentiate yourself from the real estate "pack" by creating a specialized service model unique to YOU and YOUR goals
Know exactly HOW to generate senior-specific AND senior-related sales leads from the 3 proven key lead sources
Expand your current real estate value proposition to include senior clients and their family networks, making you the agent of choice in competitive situations
Discover multiple ways to anchor your position as the referral agent of choice for local senior living and retirement communities
Feel confident by being surrounded with other industry professionals who share your passion and desire for serving the older adult and senior markets
Success in Seniors Real Estate courses include:
Complete Success in Senior Real Estate course manual packed with over 200 pages of scripts, worksheets, exercises, and resources
A multitude of simple and manageable strategies for better assisting mature clients with late-life moves involving long-time family residences
Key conversations for moving senior homeowners forward on issues like pricing, staging, showings, de-cluttering, and other pre-listing home preparations
Dozens of PROVEN lead generation strategies for attracting both senior AND non-senior clients who are ready to sell now and in the future
- Tips, tools, and tricks for creating an iconic and eye-catching online brand, social media presence, and marketing program
- Communication techniques for mediating tough family dynamics that will make you look, sound, and feel like a seasoned pro
Hands-on interactive content, case studies, and experiential exercises designed for adult learners of all types
Ongoing post-course group coaching and support calls
- Step by step post-course action plan for immediately applying what you learn
- Online access to downloadable and customizable forms and tools
- Press release templates and marketing letters designed to create instant interest in your specialty and credentials
Your first year annual CSHP® membership* including online CSHP Library and monthly coaching support
*CSHP Memberships are subject to production guidelines and completion of post-course requirements
Introduction to Seniors Real Estate
Becoming the Expert
You will define your strengths, while also identifying and acknowledging any gaps you may have and creating an intentional way to fill them. Through clarification of your vision, mission, and goals, you will begin formulating a long-term strategy that fits your unique personality, zone of genius, and desired business outcomes.
Assessing the Options
Not only do will delve into the particulars of the various senior living options (lease, purchase, independent living, assisted living, CCRC, memory care, skilled care, co-housing, residential care, etc.), we also help you better understand the most common myths and realities surrounding senior living and aging-in-place.
Partnering with Senior Living Communities
We provide students with a complete protocol, step-by-step procedures, and a written outline with PROVEN best practices, for entering into long-term mutually beneficial relationships with local senior living residences. This means great community relationships, better move-in experiences for new residents (your home sellers), and ultimately more referral opportunities for the agent.
Serving the Older Adult Client
Resource Team Development
By using SREI's exclusive strategy for building a senior resource team, you will find that your senior-related AND non-senior leads will increase exponentially.
Creating a “WOW” Offering
Lead Creation: Give and Receive
You will understand the key strategic elements to establishing strong personal, professional, and public platforms for short- and long-term profitability and sustainability.
Branding Your Seniors Niche
Through effective branding, you will understand the benefits of establishing a public platform and attracting both local and non-local leads.
Earn Exclusive Advanced Credentials
Earn Exclusive Advanced Credentials
Become a Certified Senior Housing Professional®
Join our exclusive community of High Achievers
Graduates of Success in Seniors Real Estate are positioned to earn the Certified Senior Housing Professional (CSHP)® designation offered exclusively through the Seniors Real Estate Institute! Unlike any other designation in the industry, graduates must complete post-course requirements to earn this advanced credential. What truly sets CSHP agents apart from the others is their commitment to mastery in the field of seniors real estate.
Stand Up and Be DIFFERENT!
Many agree that the real estate industry as a whole has become too lenient in the awarding of professional designations. It is this watering-down process that has created consumer distrust, confusion, and ultimately a devaluation of both educational programming and the image of the real estate professional community. We at SREI are NOT willing to indulge in the practice of "giving" people credentials merely for buying a class or engaged in textbook or workshop-style learning.
We believe that it is only through the IMPLEMENTATION of foundational teachings within the material that agents will best serve mature clients, thereby becoming eligible to earn the exclusive Certified Senior Housing Professional designation. This is exactly why post-course requirements must be met prior to being named as a CSHP.
While we understand that for some, the coursework may be enough to propel them forward into a successful real estate practice centered on aging services, for others, however, being included in and surrounded by a community of other high achievers and like-minded professionals is important and valuable. Either way, we welcome you to participate in Success in Seniors Real Estate courses.
About our trainers
SREI trainers and coaches are hand-selected and have proven track records of successfully using the tools and systems provided in the Success in Seniors Real Estate courses. Our trainers are invested in your success. When you succeed, we all succeed!
Nikki Buckelew is an energetic, passionate, interesting trainer. I would be glad to be in her class any time! -- Roy Martin, Pivot Realty
Great course with real strategies to help work with seniors. -- Laura Musall, FC Tucker
One of the best classes I’ve been to. -- Debra Rodriguez, Keller Williams Avenue
This was the best class in Real Estate I have taken. -- Jodi Papke, Aspen Realty Services
If you’re at all interested in working with older people, take it! -- Kathie Currier, Coldwell Banker West Shell
This class should be required. -- Melissa A. Sherman, Sibcy Cline
Very valuable, usable materials if you are interested in seniors and working with them. -- Mary Pat Coco, Ebby Halliday Realtors
Great course taught by the #1 coach in the industry. -- Jan Folmar, Ebby Halliday Realtors
A must if you are interested in helping seniors move. -- Joseph Mezera
You need to have a passion for working with this segment. If you do, this course is a must! -- Linda Feldman, Keller Williams
Great opportunity and must-have information. We registered for the full course so we can get the full package. -- Dan Goodwin, Keller Williams Overland Park
The course was very educational -- and entertaining! Highly recommend. -- Trisha L Blunt, Coldwell Banker Good Life
A must attend if you’re focus is the “senior housing market.” -- Bert Ferguson, Metro Brokers Signature Realty Group
The most valuable course I’ve taken in a long time! -- Emily Hall, Keller Williams
This was a great class, especially if you enjoy elderly people. -- Sierra Maconachy
Nikki shoots straight and if I were not in the business, I would tell my parents to hire her. -- Jeff Ball, Keller Williams EXCEL
Take the course, it’s worth every cent. -- Lynn Miller, Keller Williams